I help B2B contract manufacturers, niche suppliers, and logistics and professional services providers find out, and fix it if the answer is no. I spent 25 years on the buying side running exactly these searches, and now I help suppliers get shortlisted.
I run 3 searches for your category on ChatGPT and Perplexity and send you a one-page PDF showing who's coming up instead of you. No pitch. No call required. Just what I found.
Buyer-intent queries built from verified public credentials, tested across AI platforms in clean sessions, with competitor results recorded exactly as returned. Scores, credentials, and competitor results reflect realistic findings from the sectors shown. Company names and specific details are not disclosed.
The company appeared once across six tests, returned by ChatGPT under the name of its trucking operation rather than its warehousing and fulfillment business. It holds FDA registration, HACCP certification, certified organic handling, and DEA certification. None of those credentials connected to the buyer searches that should surface them.
The company appeared in 2 of 6 tests, both times on Perplexity only, for the hazmat consolidation and project cargo queries. It did not appear on ChatGPT for any of the three queries. Expeditors, DSV, and Kuehne+Nagel each appeared in 2 of 6 tests as large global forwarders rather than specialized NVOCC operators.
The company appeared in 1 of 6 tests, on Perplexity only. It holds ISO 13485 certification, FDA registration, and operates a certified cleanroom. The leading competitor appeared in 5 of 6 tests across both platforms. Both hold ISO 13485 certification and operate in the same product category. The results did not appear to reflect the two companies' core certification or manufacturing capabilities alone.
A growing share of B2B buyers now use AI tools during supplier research. The suppliers that show up aren't always the most qualified ones. They're the ones these tools can find, understand, and confidently describe. That's a fixable problem.
Three stages. At the end you have a clear picture of where you stand and exactly what to do about it. Built around how procurement professionals actually find and evaluate suppliers.
Before the audit begins you will receive a short intake form. Your non-confidential answers ensure every buyer-intent query simulated is built around your actual capabilities, certifications, and service specializations, not a generic template applied to every client.
I'm not an SEO agency that pivoted to AI. I spent 25 years on the buying side of supplier discovery, based in Cambridge, Massachusetts. That's where the methodology comes from.
"AI platforms reward visibility over capability. That's a fixable problem, and it won't stay open forever."Mounir Ouhadi · 25 years in supply chain and procurement
Introductory pricing for the first 5 clients. The retainer comes up at the debrief call once we've reviewed the audit findings together. Not before.
Re-audit scheduled at 8 weeks to verify implementation and visibility progress. No retainer commitment required. This is part of the standard package to ensure end-to-end support.
Each month builds on the last. The retainer monitors changes, tests priority queries, and addresses new visibility gaps over time.
Introductory pricing closes after 5 clients. Clients who sign at the introductory rate keep it for the first 6 months of their retainer. Standard rates apply to all new clients thereafter.
AI citation patterns are not instant, and they do not move at the same pace across platforms. Perplexity tends to surface new or updated content faster than ChatGPT, Gemini, or Claude, so early signals are more likely to show up there first, often within several weeks. Broader, more consistent visibility across all four platforms generally takes longer, often several months, of consistent implementation.
Two things determine the speed: how quickly you implement the delivered assets, and how actively your competitors are building their own presence in parallel. This is not a one-time fix. It is a position that builds and compounds over time.
The 8-week re-audit checks for early signals from implemented actions. The retainer continues that work over time. Suppliers who implement quickly and consistently tend to see results sooner than those who do not.
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COMMON QUESTIONS
The full audit tests 20 buyer-intent queries across four AI platforms: ChatGPT, Perplexity, Gemini, and Claude. Each query is built the way a real buyer in your category would search, not generic keyword phrases.
For example, a cosmetics contract manufacturer might be tested against a query like "ISO 22716 certified contract manufacturer with low MOQ for skincare brands US," while a 3PL might be tested against "FDA registered HACCP audited 3PL for organic food and beverage warehousing in the US." Every query result is recorded: whether you appear, who appears instead, and what those competitors have published that you have not. You receive a summarized report of these findings as standard. Raw query outputs are available on request.
No, and any provider who claims to guarantee a specific AI platform result should be treated with caution. These platforms are not controlled by anyone outside the companies that build them, and their responses can shift based on factors no consultant can promise to influence.
What the audit guarantees is the diagnostic itself: a clear, evidence-based picture of where you stand today, exactly what your competitors have published that you have not, and a prioritized plan for closing that gap. The re-audit at 8 weeks measures whether implemented changes produced movement, honestly, whether the result is positive or not.
Traditional SEO focuses on ranking in Google search results. AI visibility, sometimes called AEO or GEO, focuses on appearing inside AI-generated answers.
A supplier can rank well on Google and still be missing from ChatGPT, Perplexity, Gemini, or Claude responses. AI platforms look for different signals when deciding which companies to mention, describe, or cite.
SEO still matters because brand-owned websites can feed AI visibility. But the goal is different. You are not only trying to win a blue link. You are trying to become part of the answer.
The credentials that matter most are the ones buyers actually include in their search queries, and these go beyond formal certifications. Certifications like ISO 9001, ISO 13485, SQF, or CTPAT matter when your category requires them and buyers search for them by name. But credentials can also include specialized capabilities (such as cleanroom classification, MOQ flexibility, or geographic coverage), operational facts (such as years in business, facility size, or ownership structure), and clearly described service specializations that distinguish you from generalist competitors.
Having the credential is not enough. It needs to be visible in clear, structured, public content that AI tools can read and connect to the right buyer searches. A supplier with the strongest certifications in their category can still be invisible if that information is buried in a PDF or missing from their website entirely.
The audit and Action Pack deliver strategic findings and ready-to-publish materials, including rewritten website content, FAQ sections, and articles. None of this creates visibility on its own until it is published.
Before anything goes live, you review and approve every piece of delivered content, including verifying that certifications, capability statements, and factual claims are accurate for your business. Once approved, you are responsible for implementing the delivered assets: updating your website, publishing the LinkedIn content, and posting the Medium article, typically within the timeframe agreed at the debrief call. If you do not have someone who can make these changes, it is worth identifying that person, whether internal staff or an outside contractor, before the engagement begins, since results depend entirely on implementation.
AI search visibility goes by several names: GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), AI SEO, and LLMO (Large Language Model Optimization). Whatever term your team uses, the outcome is the same: whether qualified buyers find and understand your company when they search on AI platforms.
📍 Cambridge, Massachusetts, USA
If you've seen the snapshot and want to dig into a full audit, book a 20-minute call. I'll have already looked at your website and run some preliminary queries before we speak. No prep needed on your end.
Deliverables are not high-level strategy documents. Every audit includes ready-to-paste structured data code, exact website copy replacements, and a full content package your team can implement directly. An 8-week re-audit is included to verify the AI platforms are reading the changes correctly.
Key terms summarised here for transparency. The complete agreement is available in the full Terms of Service.
Full audit fee is due before work begins. Retainer requires a 3-month minimum.
AI platform responses are probabilistic and cannot be promised. See the FAQ above for what the audit guarantees instead.
This is a strategic and content delivery service, not a managed implementation service. See the FAQ above for what's expected of you after the audit.
Delivered assets (website copy, articles, FAQ content) are fully yours upon payment, with no restrictions on use. The underlying query methodology remains confidential.
Genuinely confidential information, such as trade secrets or unreleased product details, should not be discussed during this engagement. Findings, queries, and your engagement details are kept confidential on my end as well.
Retainer engagements require 30 days written notice to cancel. Additional post-engagement obligations apply for 12 months and are detailed in the full Terms of Service.
Service provided by Mounir Ouhadi, independent consultant based in Cambridge, MA, USA. These terms apply to all engagements and are agreed to at the point of payment confirmation.